THE CHALLENGE

Mwai is a dessert bar selling their own ice creams, sorbets and milkshakes. They wanted their branding to be fun and colourful whilst appealing to a range of ages not only children.

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THE SOLUTION: 

Mwai's brand colours are made up of 3 classic ice cream and milkshake flavours. The curves of the custom typeface are smooth like an ice cream scoop and have a playful element of the letter M sliding into the letter W. The packaging design continues the use of curves and the brand colours, each ice cream tub assigned a different colour and illustration relating to its flavour.