THE CHALLENGE

Bee Bougie is a luxury beeswax candle company, they wanted their branding and packaging to reflect the expensive and

elegant aspect of their brand while still featuring their main ingredient, beeswax.

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THE SOLUTION: 

The golden hexagon shape of the logo symbolises the shape of honey comb, where the beeswax is sourced. The contrast of matte and gloss black paired with the elegant serif font gives the logo a classic luxury feel. The hexagonal shapes and golden finshs are also apparent in the packaging design with additional golden bees wings on the case of the candle.

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